As Ronald Reagan proved, a judicious use of humor during a political campaign can be very good strategy. For Obama, particularly tonight, this could be especially true. His cool, calm style has paid off lately, seeming to answer the question for many voters, “could this guy be president?” But town hall-style debates raise another question important to voters: “Is this guy a recognizable facsimile of a human?” Connecting with the audience by way of humor will produce the sort of warm, engaging moments voters are looking for from Obama.
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