Watching television, we all regularly see commercials for movies. Usually, these are TV spots built with clips from the film, taken from some of the most exciting or funniest segments.
But, occasionally, you'll see a movie promo that has few or no shots of the movie. Instead, it will be video of people, apparently outside a movie theater, being interviewed about how much they love the film being promoted. They'll gush, "Wow! That was the kewlest flick I've ever seen!" "My husband and I have never laughed so hard in a movie!" "Man, that guy who did that thing in that place, that was da bomb! I'm goin' back in to watch it again RIGHT NOW!" Etc., etc., etc.
When you see this type of promo -- that movie is in big, big trouble.
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