Something is rotten in the world of mobile fundraising.
Earlier this year, thousands of Americans donated to Haiti relief efforts, simply by sending text messages from their phones and donating $10 on the spot. It was a cool and easy way to donate to a good cause.
But there are other ways to donate, too. A few forward-thinking mobile marketing companies have developed innovative applications for mobile fundraising, including a system known as “text to call,” in which users send a text message to a shortcode and receive a phone call from a nonprofit, which provides more information and more personal interaction, and allows users to make larger donations or to volunteer.
But as this New York Times article shows, carriers aren’t happy about this kind of third-party application.
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