In 2001 (before 9/11), Belgian historian Anne Morelli (fr) published a book analyzing the basic principles of war propaganda. Unfortunately and as far as I can tell, it was never translated to English (only in German). She credits the work of Lord Ponsonby, an amazing and unfortunately somewhat forgotten character. He stood, largely alone, in the Commons opposing WWI before it started, predicting not just the massacre it was going to be, but more interestingly for our purpose, how it was going to be sold to the masses.
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