Re-framing the Values debate is the strategy, as has been addressed here Ad infinitum.
And I think we got a pretty decent handle on the tactics here, with this website and others like it being a large part.
We've also talked about the blue states and how we create a large majority of the entertainment and intellectual property in this county. This is an inherent advantage for us as we go about building our machine.
In line with that, I came across a fairly interesting piece that I want to share...because I personally found it be quite uplifting. The piece is copied below in its entirety, with important parts called out:
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