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View Diary: Democrats unveil devastating video on Mitt Romney's flip-flops (105 comments)

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  •  This ad is crucial (0+ / 0-)

    in solidifying a narrative against Romney ("he can't be trusted") that will convince people unsatisfied with the President to still prefer the incumbent over a risky alternative.

    And as you say, timing -- locking down that narrative early, before the primaries are over, is just as important.  It means that even if Romney wins the nomination, he can't tack back to moderation for the general without confirming and reinforcing the main narrative against him.

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