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View Diary: Why the Right Went Insane Over the Clint Eastwood Superbowl Ad (223 comments)

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  •  that's how advertising works: Rorschach test. (4+ / 0-)
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    annan, jfromga, mmacdDE, Wee Mama

    Not all by any means, but quite a lot of it.

    Look at any major ad agency's magazine or billboard ads for adult beverages, that show some kind of social scene with people hanging out having drinks.

    There are so many cues for various narratives in those ads it isn't even funny. Many many pieces of stories being suggested by clothing, body language, gestures, facial expressions, proxemics, and so on.

    So a person viewing the ad, if they are at all in a position to be favorably inclined toward the product, will usually be able to find, though subconsciously, a narrative that fits their own "character." They'll see themselves in the story. And they'll see some part of it reflect their own feelings. That sets up a positive attitude toward the brand.

    Repeat that enough times, keep it in peoples' headspace, and you can sell beverages, or anything else.

    "Minus two votes for the Democrat" equals "plus one vote for the Republican." Arithmetic doesn't care about your feelings.

    by G2geek on Wed Feb 08, 2012 at 05:29:51 AM PST

    [ Parent ]

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