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View Diary: How to take action against Limbaugh at the local level (128 comments)

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  •  Everything you need to know about the public file (13+ / 0-)

    is in the FCC's "Public and Broadcasting" document.

    I'm not sure there's a precise time frame about how quickly letters need to be added, but they need to get in there eventually.

    The public file is generally sort of an anachronism, used these days mainly as a way for the FCC to generate revenue at inspection time...but it can also be a nice back-door way to put some pressure on stations that are otherwise immune to it.

    As for shows like Levin and Savage and such, here's how it works: networks generally provide them to affiliates on an all-barter basis. In theory, the network makes money by selling national ads that run during the show, and local stations make some money selling local ads. In practice, I think a lot of these shows actually aren't all that profitable on either end...but they occupy time in off-hours to fill the schedule around the more profitable local morning shows and the higher-profile syndicated drive-time shows like Hannity.

    There's a whole other diary I could write (and will, sometime) about how the overall audience for right-wing talk is rapidly aging out, and what that might mean for the future for a lot of these stations.

    Intended to be a factual statement.

    by ipsos on Fri Mar 02, 2012 at 08:53:10 PM PST

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    •  Thanks for your response (4+ / 0-)
      Recommended by:
      elwior, Rashaverak, Oh Mary Oh, ipsos

      I look forward to reading any future diaries you might write about AM (or FM) radio. I'm a big fan of radio, and generally lament the state it's in. Hopefully there's something better on the horizon.

    •  They Move to FM (4+ / 0-)
      Recommended by:
      elwior, Rashaverak, Oh Mary Oh, ipsos

      The general sentiment is that AM is the problem, not the content, so, they'll move Rush et al to FM.

      Insamuch as they're stuck with these AM's they paid a fortune for, not a great solution, but it is true, the audience is shrinking and aging.

      •  Hi, Johnny! (2+ / 0-)
        Recommended by:
        elwior, adrianrf

        It's true that some AMs have had success migrating to FM, Rush and all, but even those stations are finding that there's only so much younger that audience will go.

        Rush is a cranky old man, and he sounds every one of his 61 years. He's never going to be as big as he once was, and I think he's starting to realize that and make some stupid mistakes trying to fix it.

        Intended to be a factual statement.

        by ipsos on Sat Mar 03, 2012 at 07:58:09 AM PST

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    •  I clearly remember Gasbag bragging (2+ / 0-)
      Recommended by:
      elwior, adrianrf

      for years that he had 20 million listeners. Now claiming 15 million. I'm no math wizard but I make that a 25% reduction in audience size. That's a fairly sizable chunk of ear-pairs. Whether due to mortality or maturity, I can't say. Hopefully both.

      I used to listen, before Gasbag got rich. After Clinton, he became progressively (no pun intended) less funny. Greed strikes again, eh?

      I AM the Chosen One, according to my emails, so listen up!

      by numi on Sat Mar 03, 2012 at 06:50:42 AM PST

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    •  What a missed opportunity. (1+ / 0-)
      Recommended by:
      adrianrf
      As for shows like Levin and Savage and such, here's how it works: networks generally provide them to affiliates on an all-barter basis. In theory, the network makes money by selling national ads that run during the show, and local stations make some money selling local ads. In practice, I think a lot of these shows actually aren't all that profitable on either end...but they occupy time in off-hours to fill the schedule around the more profitable local morning shows and the higher-profile syndicated drive-time shows like Hannity.
      Sheesh.  It really wouldn't take much to have a "Best of the Blogs" hour or two that would be so much more informative.  Any of the "Top 10" blogs in any field - economics, international relations, science, music, etc.  Have one of their major contributors just do a review and predict run.  Relevant information from people with peer reputations.

      -7.75 -4.67

      "Freedom's just another word for nothing left to lose."

      There are no Christians in foxholes.

      by Odysseus on Sat Mar 03, 2012 at 05:50:06 PM PST

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