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View Diary: My Response From Kroger Foods "Update" (87 comments)

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  •  Then it's not really an error, is it? (1+ / 0-)
    Recommended by:
    Reetz

    "Many many companies advertise under a system that does not specify specific radio programs"

    •  It is an error... (16+ / 0-)

      ... because Limbaugh's show is not in the targeting demo.

      If you are advertising for a grocery store, you want to hit morning and afternoon drive time (all programs), plus female-oriented programs during the day (as women do about 80% of retail shopping).

      Rush is neither drive time nor-female oriented.

      Some radio stations, when they don't have ads for a slot, will fill in with "run of day" ads that were slotted for other programs or other local stations in the same organization (Entercomm, ClearChannel, etc.).  The company advertising will not be notified until usually a week after -- in the weekly report of all ads run.

      Letting your local advertiser know that this has happened will let them go tell the station manager(s) to quit it already.

      •  but if you give the go ahead to put (1+ / 0-)
        Recommended by:
        zett

        your ads * anywhere * - you really have to be monumentally naive to think they won't end up on Mr. Limbaugh's show.  It's not like it's an obscure entity that the average person has never heard of before . . .

        So I maintain that it's a huge copout to claim this is an error.

        •  Other diaries have explained... (6+ / 0-)

          There are several ways that without being very explicit the ads can make it to the time slot, that have been explained by other diaries.  One example could be that the "on the hour" national network news has a couple of national advertisements. So, if the company has not made it very clear that the ad should not appear in any national news going out to Limbaugh station during the Limbaugh show, it could sneak in.  Other diaries and commenters have described how the various blocks of ads can be split among various sources, national network, national network news, local, local news, etc...  So, it is not that hard to see how an ad can sneak in if an ad agency says, "Yes, we want to advertise during your local new casts."  without explicitly saying, "but not during the Rush Limbaugh time slot."

          •  Yes, that's the way the system works (0+ / 0-)
            So, if the company has not made it very clear that the ad should not appear in any national news going out to Limbaugh station during the Limbaugh show, it could sneak in.
            it's not a mistake

            Maybe we're both saying the same thing, i'm not sure.

            In any event, when it happens it is massively disingenous for the company to characterize it that way.

            •  "Massively"? (2+ / 0-)
              Recommended by:
              elwior, adrianrf

              I doubt most people expect each company to reply with a 10 page summary of the ins-and-outs of the radio advertizing industry. I doubt most people find the explanation disingenuous at all and it is certainly not "massively" so.

              Don't let the hyper-perfect be the enemy of the good.

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