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View Diary: My Response From Kroger Foods "Update" (87 comments)

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  •  Other diaries have explained... (6+ / 0-)

    There are several ways that without being very explicit the ads can make it to the time slot, that have been explained by other diaries.  One example could be that the "on the hour" national network news has a couple of national advertisements. So, if the company has not made it very clear that the ad should not appear in any national news going out to Limbaugh station during the Limbaugh show, it could sneak in.  Other diaries and commenters have described how the various blocks of ads can be split among various sources, national network, national network news, local, local news, etc...  So, it is not that hard to see how an ad can sneak in if an ad agency says, "Yes, we want to advertise during your local new casts."  without explicitly saying, "but not during the Rush Limbaugh time slot."

    •  Yes, that's the way the system works (0+ / 0-)
      So, if the company has not made it very clear that the ad should not appear in any national news going out to Limbaugh station during the Limbaugh show, it could sneak in.
      it's not a mistake

      Maybe we're both saying the same thing, i'm not sure.

      In any event, when it happens it is massively disingenous for the company to characterize it that way.

      •  "Massively"? (2+ / 0-)
        Recommended by:
        elwior, adrianrf

        I doubt most people expect each company to reply with a 10 page summary of the ins-and-outs of the radio advertizing industry. I doubt most people find the explanation disingenuous at all and it is certainly not "massively" so.

        Don't let the hyper-perfect be the enemy of the good.

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