Skip to main content

View Diary: 98 large corporations pull ads from Rush Limbaugh, all right-wing shock jocks (129 comments)

Comment Preferences

  •  Sounds like happy-talk to me. (4+ / 0-)

    The dateline on that is March 7, five days ago.  A lot of people have yanked their ads since then, and a good number of the ones who had already yanked their ads prior to March 7 still had ads in rotation.

    I'm sure the execs would say the same thing now, to the press, because they don't want to spook the horses, but I imagine their internal discussions are very, very different.

    •  I tried to do a follow up on that (1+ / 0-)
      Recommended by:
      Lasgalen Lothir

      and nothing really came up.

      Except that IIRC the Sinclair TV group also operates out of the Baltimore area (who are big time RW operatives).  

      It seems like they live in their own little (or whatever sized) bubble while the outrage swirls around them, but doesn't really touch them . . ..

      •  Step outside of Baltimore City, into (0+ / 0-)

        Glen Burnie or Pasadena, and you might as well be in Georgia.

      •  For what it's worth... (5+ / 0-)

        ...the ad buyers who pulled over the first weekend were mostly still on Rush's show on Monday.

        By Tuesday, those guys were out.  On Tuesday, more advertisers bolted, but it took a couple days for their ads to disappear from the rotations.  On Wednesday, even more pulled out.

        By Thursday--the day after this article was published (and probably two days after the reporter interviewed the execs), WABC was airing more PSAs than paid ads.  By Friday, WABC was airing mostly PSAs with some dead air (an anathema to radio).

        And THEN the memo hit, Friday after 5:00 p.m., not only doubling the number of national advertisers pulling from Rush, but expanding it to include other "controversial" hosts like Sean Hannity and Mark Levin.  This may very well mean many stations are going to be forced to scramble to fill not just 3 hours of advertising, but 9.5 hours (since the memo specifies a 15 minute window before and after the show) of prime-time advertising real estate, now turned as toxic as the Chernobyl forests.

        I imagine what the execs are saying behind closed doors today is a lot different.

Subscribe or Donate to support Daily Kos.

Click here for the mobile view of the site