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View Diary: 98 large corporations pull ads from Rush Limbaugh, all right-wing shock jocks (129 comments)

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  •  For what it's worth... (5+ / 0-)

    ...the ad buyers who pulled over the first weekend were mostly still on Rush's show on Monday.

    By Tuesday, those guys were out.  On Tuesday, more advertisers bolted, but it took a couple days for their ads to disappear from the rotations.  On Wednesday, even more pulled out.

    By Thursday--the day after this article was published (and probably two days after the reporter interviewed the execs), WABC was airing more PSAs than paid ads.  By Friday, WABC was airing mostly PSAs with some dead air (an anathema to radio).

    And THEN the memo hit, Friday after 5:00 p.m., not only doubling the number of national advertisers pulling from Rush, but expanding it to include other "controversial" hosts like Sean Hannity and Mark Levin.  This may very well mean many stations are going to be forced to scramble to fill not just 3 hours of advertising, but 9.5 hours (since the memo specifies a 15 minute window before and after the show) of prime-time advertising real estate, now turned as toxic as the Chernobyl forests.

    I imagine what the execs are saying behind closed doors today is a lot different.

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