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View Diary: Daily Kos poll: Everyone hates Rush Limbaugh (74 comments)

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  •  Only Big Fall in Limbaugh's Ratings Will Matter (0+ / 0-)

    I hate to burst everyone's bubble, but I've been in the radio industry long enough (nearly 14 years) to know that the ONLY poll that is really going to spook Rush Limbaugh's advertisers is a dramatic -- and sustained -- drop in Limbaugh's ratings, as measured by Arbitron.

    The Arbitron ratings determine how much radio stations and networks can charge their advertisers. The higher the ratings, the more they can charge.

    Remember that Glenn Beck didn't become a liability to Fox News until his Nielsen ratings declined significantly, which, in turn, accelerated the advertiser boycott against him (Beck's radio show, however, is still going).

    Only when his Arbitron ratings nosedive will Premiere Radio Networks give Rush the boot.

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