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View Diary: President Obama, Mitt Romney, and the path to 270 electoral votes (261 comments)

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  •  Air Game vs Ground Game (0+ / 0-)
    An examination of how the two campaigns have spent their money in the last year starkly illustrates the huge advantage Obama will have in mounting a ground operation to identify voters and get them to the polls in November.

    Spared a primary opponent, the president's reelection campaign by the end of February had pumped nearly $79 million into laying the groundwork for the general election, deploying staff to far-flung corners of the country such as Laramie, Wyo., and Lebanon, N.H., as part of an ambitious, tech-savvy field effort.

    Romney, mired for months in a contentious primary, has not yet devoted substantial resources to a national field program. Of the $68 million spent so far by his campaign, $25.4 million went to fundraising and media ads in primary states, elements that — while key to his front-runner standing — may not translate into lasting gains.

    He has spent only $5 million on staff, compared with the $20 million Obama has doled out for his campaign workers. For its reach, Romney's campaign plans to lean on the Republican Party, which has yet to set up shop in states long inhabited by Obama operatives.

    The spending data and interviews with campaign officials suggest that a Romney-Obama race would be a clash between distinct political philosophies, one that would test the power of an aerial bombardment through television ads against an in-person voter mobilization months in the making.

    Both campaigns will employ commercials and ground organizers to make their cases, of course. But media use is the specialty of top Romney campaign officials Matt Rhoades, Eric Fehrnstrom, Stuart Stevens and Russ Schriefer, who have backgrounds in communications and ad production. And Romney is poised to benefit from intense air cover provided by Restore Our Future, a "super PAC" that has already spent $37 million, largely on TV ads attacking his GOP rivals.

    Romney campaign strategists acknowledge they have a small field operation, by design. Instead of hiring get-out-the-vote organizers around the country, a lean team has leapfrogged in and out of the various primary states. That has kept costs down, but it also means Romney has a smaller national footprint than Obama.

    http://www.latimes.com/...

    It's time for GOTV to shine.

    •  hold on (0+ / 0-)
      the president's reelection campaign by the end of February had pumped nearly $79 million into laying the groundwork for the general election, deploying staff to far-flung corners of the country such as Laramie, Wyo.
      OK it's probably not a large chunk of the $79 million, but really why should Obama be spending any money in Wyoming? It's more likely that California will fall into the sea than that Wyoming will vote for him.

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