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View Diary: Tweet Better Using Frames With Winning Words (107 comments)

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  •  Better policies first, then better advertising (1+ / 0-)
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    The best messaging in the world is worthless if it is used to sell shit (cf republican party).

    Rather than focus efforts on better advertising, maybe the Dems needs to improve the product that they are selling.  

    The Dems are offering us another 4 years of the policies of GW Bush.  No wonder the support is soft.

    My mentor had a sign in his office: You Can't Polish A Turd.  

    When the Democratic party is willing to fight for democracy in America and environmental protection, then you can start worrying about how to properly frame the arguments.  Until then, you can frame it anyway you wish, but it is still a turd and it still stinks

    "The fool doth think he is wise: the wise man knows himself to be a fool" - W. Shakespeare

    by Hugh Jim Bissell on Fri Apr 20, 2012 at 10:13:03 AM PDT

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    •  1 (1+ / 0-)
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      Is it true? Is it kind? Is it necessary? . . . and respect the dignity of every human being.

      by Wee Mama on Fri Apr 20, 2012 at 10:45:39 AM PDT

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    •  Lesson the same, applied to outsiders (5+ / 0-)

      Framing is essential for a progressive movement.  The words we use shape how we think. Policy alone doesn't convince people.

      •  Agreed (2+ / 0-)
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        jillwklausen, radical simplicity

        Agreed; policy alone does not convince people.  And by the same token, words alone are not enough.

        The Democratic product is essentially the same crap that GW Bush sold us - without the "kill the black guy" craziness of modern conservatives.

        This leaves the Democratic party with the task of selling an absence of craziness.  Not exactly the New Deal, is it?

        "The fool doth think he is wise: the wise man knows himself to be a fool" - W. Shakespeare

        by Hugh Jim Bissell on Fri Apr 20, 2012 at 11:38:43 AM PDT

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        •  Frame YOUR message, get it out, and it frames the (3+ / 0-)
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          nilsdavis, myboo, mumtaznepal

          debate! So if you want to pull Obama and the whole Dem establishment back in the progressive direction, start tweeting (or however you communicate), using progressive frames.

          That will start putting peoples' minds on the right track, and THAT will start putting Dem policy on the right track!

          Why does bipartisanship keep dragging Obama to the right? Because the word "Bipartisan" SOUNDS NICE! Say "Capitulation"! Say "Caving to the extreme right"! Never use the word "bipartisan" again unless you're doing it in a forum like this where you're taking it apart!

          THEN we start getting some action!

          SO- message changes causes thinking changes. That's why we CAN'T WAIT for "the policy to change" because we have to stir and push peoples' emotions AND thinking into progressive channels!

          THEN the Democrats will at last have something better to sell than "absence of craziness".

          •  Well, suffice it to say I disagree w/using (3+ / 0-)

            "capitulation," but you're on the right track.

            Here's the thing, and I direct this mostly to Hugh, but to you as well; the reason the right wing crazies have been successful at pulling the Republican party so far to the right is because they have been branding their messaging now for decades with deeply conservative frames. And look at how successful they were in bouncing dozens and dozens of mainstream politicians on their asses and replacing then with regressive lunatics in 2010 by screaming "Death Panels!" and "Foreigner!" at the populace.

            We can do the same thing from the Left, but not if we don't start getting our messaging right!. And there is a wrong way to do that and a right way to do that.

            Among the wrong ways is using and repeating right wing frames, even to attempt to debunk them.

            Another wrong way is to utterly alienate the party most likely to move in our direction with the right amount of prodding! If we keep calling the mainstream Democrats "capitulators," they aren't going to change a damn thing because they think they're doing the right thing. But if we start calling their offices and writing letters to the editors of major news organizations and blogging and tweeting with exactly what we expect from them using our MORAL progressive language, they'll actually start getting it because it will have the force of repetition and frequency on their brains.

            And if the current office-holders don't comply, we have to run opposition to them in primary races.

            In the meantime, help us work towards at least keeping the truly deranged Republicans as far away from The Supreme Court and Federal judgeships as possible. I beg you.

            Thanks so much for your consideration on this really important topic, Hugh!

            Stop the party of Gut & Spend policies that gut our Earned Benefits programs like Social Security and Medicare and spends on tax breaks for the wealthy elite.

            by jillwklausen on Fri Apr 20, 2012 at 12:42:09 PM PDT

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            •  Well Said on both points! (1+ / 0-)
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              Jill, thank you for the reply. I totally agree that we have to:

              1) Not invoke any right-wing frame, even to debunk it, not matter how tempting it seems. Even saying "the REAL death panels are run by insurance companies, today!" is to reinforce the frame (which is too bad because it's true etc but that's water under the bridge).

              2) Not alienate real or potential supporters with our language. I plead guilty to saying "capitulate" but I was trying to say something like "effectively, to use the word
              'bipartisan' is to capitulate to the GOP because it buys into their message" rather than trying to dismiss and insult anyone. Mind you there are Dems in power worthy of insult, but I totally agree that using moral progressive language toward them and primarying the obdurate is the way to go.

          •  stir and push peoples' emotions AND thinking (0+ / 0-)

            And like FDR said:

            "You've convinced me. Now go out and make me do it."

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