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View Diary: Guardian: How Romney's Getting Away With His "Pervasive" & "Reckless" Lying (215 comments)

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  •  I wish we would as well. (6+ / 0-)

    I just attended an excellent training session at Netroots Nation on exactly this topic, and it was presented by professional advertising people. Not press secretaries or PR guys. We should be paying way more attention to them, and we wouldn't even need to lie.

    "The only thing we have to fear is fear itself."........ "The test of our progress is not whether we add more to the abundance of those who have much; it is whether we provide enough for those who have too little." (yeah, same guy.)

    by sidnora on Sat Jun 23, 2012 at 01:50:05 PM PDT

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    •  What's even more annoying (5+ / 0-)

      is that poll after poll after poll shows that the majority of Americans favor the policies products that progressives are selling. But apparently the packaging isn't persuasive flashy enough or the DEMS manufacturer's reputation is just so damaged that ultimately people aren't pulling the lever for buying our products when they're at the polling place market.


      Not this mind and not this heart, I won't rot • Mumford & Sons

      by jayden on Sat Jun 23, 2012 at 03:55:59 PM PDT

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      •  No kidding! (4+ / 0-)
        Recommended by:
        Matt Z, jayden, sidnora, Amber6541

        The majority of the public is with us on every issue that matters, but somehow our party still gets labeled as radical or extreme.

      •  Not flashy- PERSISTENT! (3+ / 0-)
        Recommended by:
        jayden, sidnora, Amber6541

        Brief, persistent, repeat it every time.
        "Tastes great, less filling"
        They said that for 25 years!
        "Crest fights cavities"
        30 years!

        The bigger issue for Democratic supporters is our message is too diffuse and isn't 7-9 words or bumper sticker. I attended a event a couple elections ago and sought to help provide advertising mentality to a group of strong Democratic supporters in Silicon Valley.  

        My line was "We're all in this together."
        Although I still like the Three Musketeers, "All for One. One for All."

        The GOP are in it for themselves. period.

        •  That is certainly one problem, (1+ / 0-)
          Recommended by:
          Amber6541

          but I think that jayden's comment hints at more comprehensive communications difficulties.  Even "We're all in this together", while concise, is not nearly specific enough to be a good basic slogan.

          For many years, the Republicans' slogan was also six words:
          "Strong defense. Lower taxes. End abortion". And it worked like a charm, at least in part because, up until the W era, it was mostly true (though I think we could attack the first two premises pretty effectively at the point). But it also worked because it told the voter very specifically what the "product" was.

          "We're all in this together" is too vague, and sounds like a campfire song to me. Also, it's a shame but since the Republicans have granted permission for everyone in this country to be selfish, we'd need to demonstrate what we can do for each individual voter. I'd be much happier if we were completely up front about two or three main agenda points and left it at that. Something like, "Decent jobs. Health care. Equal rights."

          "The only thing we have to fear is fear itself."........ "The test of our progress is not whether we add more to the abundance of those who have much; it is whether we provide enough for those who have too little." (yeah, same guy.)

          by sidnora on Sun Jun 24, 2012 at 09:11:26 AM PDT

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