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View Diary: Open thread for night owls: Robin Hood levy beats other tax options for enhancing federal revenue (91 comments)

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  •  Messaging Lesson #1 (12+ / 0-)

    Don't call it the "Financial Transaction Tax".

    Because what is a "Financial Transaction"? Is it taking money out of your checking account? Is it transferring money from your checking to your savings account?

    Because that's what it sounds like to the layperson, and that's how the Republicans will frame it to turn public opinion against it.

    Doesn't matter if it's not true. See also: Estate Tax, End-Of-Life Care, etc.

    Call it the Hedge Fund Tax, or the Stock Options Tax, or whatever. Just make sure you make it painfully obvious that it targets Wall Street, not Main Street.

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