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View Diary: Bain Capital-owned Domino's Pizza makes a hah-hah rape joke with new "NO IS THE NEW YES" campaign (290 comments)

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  •  barring the No= Yes part...bad marketing due to (9+ / 0-)

    american consumers LOVE/ expect to be able to change / alter anything they buy in some way and to not allow such is just bad

    the No you cant change your topping because we think this is the best combo for you will flop quickly

    •  Its fucking Domino's.... (26+ / 0-)

      The mere idea that those purveyors of God-awful phlegmy pizza could even make something so awesome that it shouldn't be changed is hilarious. And they make the 16-year old that whipped it together in between texting his buddies sign the box. Ooh la la, Turbo Jenkins - that pimply kid who is always sniffing markers in art class - made this artisan pizza. Cest magnifique! hahaha.

      I personally liked the "Domino's is terrible" ad campaign they ran a while back. Finally, truth in advertising.

      Back to the point, "no means no" is pretty clearly linked with the anti-rape movement, just as "Just say no" is part of the vernacular in the anti-drug movement. I can't think of any other circumstance where "no means no" is a commonly used phrase, certainly not enough to put a twist on it and make it an ad campaign. It was another stupid idea selected by a bunch of right-wing neanderthals that run the place. Par for the course.

    •  Which is one of myriad reasons I'd rather cook (6+ / 0-)

      In addition to the non-food ingredients in places like Domino's, you'd have more control if you decided for yourself what was on the menu. Learn to make a pizza from scratch. There are dozens of books and websites dedicated to the passion of pizza making. It's also a good way to bond with others as you take roles making the pizza, and feel like you have more control over what you eat. It's very empowering.

      Domino's is processed junk food to me anyway. No marketing on their part could ever change my opposition to eat there. And no, rape jokes aren't humorous. Still, I guess it's the fault of my reading comprehension that, if there's any rape joke in this, it's too subtle to pass my radar. I can't count on all fingers how many times I've heard something generic as "no" and "yes" being referenced in a food commercial, where "no" is always a subconscious resistance to guilt-food, and "yes" is the impulsive id telling you to buy and enjoy. I feel like the slogan is juvenile and corny, but not necessarily offensive. This is barking up the wrong tree, considering, as pointed later on, the actual, tangible misogyny of our states' legislative actions. At best, this new ad campaign is just as banal as any other soulless slogan I've heard.

      "Growth for the sake of growth is the ideology of the cancer cell." ~Edward Abbey ////\\\\ "To be a poor man is hard, but to be a poor race in a land of dollars is the very bottom of hardships." ~W.E.B. DuBois

      by rovertheoctopus on Mon Jul 09, 2012 at 07:19:41 AM PDT

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      •  Cook your own, or buy good food from good people. (4+ / 0-)
        No marketing on their part could ever change my opposition to eat there.
        I kicked myself every time I gave them another chance, maybe once every decade or two. I kept thinking they couldn't possibly still be in business selling the same lousy food to customers free to go elsewhere. Then this dominionist link comes up, and I can't possibly make myself ever go back there.

        Domino's embodies the GOP ideal of image over substance. We should expect nothing more of them. Of course they skip right over the obvious options. Put in the effort to make and deliver a good product at a good price? No need to add that kind of cost to each pie, when they can pay for a marketing campaign just once. Treat their fellow human beings with respect? No need when enough customers either share their same prejudices or don't even notice the issue. There seems to be no flaw in a Republican candidate that a good campaign can't work around.

        Why is there a Confederate Flag flying in Afghanistan?

        by chimpy on Mon Jul 09, 2012 at 10:09:38 AM PDT

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      •  Cheaper, gets there on time, still hot and (3+ / 0-)

        reduces the CO2 emissions from delivery vehicles. If you can bake bread, you can make pizza dough. If you know someone who works at a good pizza place (we do), sometimes they have dough left over and don't save it for the next day.

        Even if you can't make the dough, your own sauce (spaghetti sauce works if you don't want to make it), and can't buy shredded mozarella or run chunks of it through the food processor, you can still buy frozen cheese only pizzas at Costco for $2 to $3 (or sometimes on sale at local groceries) and add your own toppings. My wife even makes Italian sausage which is fantastic.

        A pizza costs  $4 or less to make either from scratch or frozen. The frozen ones take about 10 minutes of prep - you can slice the toppings while the over pre-heats - and 20-25 minutes to bake. We'd spend 40 minutes (and a gallon of gas) just driving to and from the nearest pizza place.

        With the money you save, you can afford to patronize a local pizzeria once in a while (and tip generously), rather than giving even more money to people like Herman Cain or Tom Monaghan or to Bain Capital. In turn, the local places will provide decent employment for your friends, friends' kids, or even your kid (worked for us one summer).

        It's never too late to have a happy childhood - Tom Robbins

        by badger on Mon Jul 09, 2012 at 10:27:26 AM PDT

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        •  We are fortunate to have lots of local options (1+ / 0-)
          Recommended by:

          My current location, in DC, doesn't get high marks for reputations on restaurant or food options compared to other great American cities, but it has some mighty fine local pizza establishments (many of them sit-downs.)

          I'm a huge fan of Matchbox, which is more for the younger, bar-crawling demographic, but their pizzas are always fresh and brick oven cooked to crispy, watery baby spinach, creamy cheesy and  tomatoe-y goodness. Lots of nice craft beer options, too. Also, there's District of Pi in downtwon, which has some organic food ingredients and awesome deep dish choices. Then there's Seventh Hill Pizza on Capitol Hill, Pizzeria Paradiso in Georgetown, and 2 Amy's in Cleveland Park (the last one is always a difficult one to get seated at, though, because of the large volume of patrons.) These are sit downs, but anyway, it's how I like to have pizza generally. Very good quality.

          Still, there are plenty of DIY options, too. Homemade Pizza in Logan Circle allows you to buy the ingredients to take home. I could go on, but you see my point.

          And about the carbon emissions (another great point): I'm happy to report that most of these locations are very accessible by transit.

          "Growth for the sake of growth is the ideology of the cancer cell." ~Edward Abbey ////\\\\ "To be a poor man is hard, but to be a poor race in a land of dollars is the very bottom of hardships." ~W.E.B. DuBois

          by rovertheoctopus on Mon Jul 09, 2012 at 11:12:21 AM PDT

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          •  We have one local option - sort of (2+ / 0-)
            Recommended by:
            Charles CurtisStanley, cai

            I say "sort of" because while it's local, it isn't really an option: word among everyone I've talked to over the years who has eaten there is that that was the first and last time they would eat there. Apparently their pizza is particularly bad among a number of other bad food they serve. "Worst pizza I ever had in my life" is a typical reaction. And that's the only pizza place in town that isn't a chain.

            In my opinion, the only good pizza in town is from a small chain, Pizza Factory. That is some of the best pizza I have eaten. Unfortunately, they are priced accordingly and close early, two things which mean we can't patronize them often.

            Seattle has a much wider selection of local pizza choices, but none of them delivers over here for rather obvious reasons, if you know Puget Sound geography. The driver would have to take a ferry or drive around via Tacoma. This is SO not happening.

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            Why are war casualty counts "American troops" and "others" but never "human beings"?

            by Kitsap River on Mon Jul 09, 2012 at 02:18:37 PM PDT

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