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View Diary: Open thread for night owls: Telstar 1 ushered in the 'via satellite' age 50 years ago today (159 comments)

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  •  Good points. Still, Nat Geo is a *brand*, and as (0+ / 0-)

    … every business major knows, promoting a brand, even just constantly mentioning it in a positive context, creates value for the owner of that brand.

    The vast majority of people probably don't know that FOX and Rupert Murdoch control Nat Geo TV. It's natural to subconsciously attribute to the TV channel the exact same reputation for respectability, intellectual integrity, and editorial independence that the magazine and the National Geographic Society under the Grosvenor family have long enjoyed.

    This "under the radar" aspect makes the Nat Geo brand a unique and unusually valuable asset to the Murdoch empire and the Right. It gives them a way to influence — sell ideas to — an audience they wouldn't otherwise reach, an audience that possibly skews much more liberal/progressive than, and has relatively little overlap with, the demographic for other media controlled by the Right.

    In addition to things like omitting some key facts, slipping in a meme here, subtly slanting a story there . . . this influence can play out and be exploited in very subtle ways. Just as in TV commercials, and the programs that "set the stage" for those commercials by inducing a state of emotional receptivity and vulnerability in the viewer.

    Crafting content that on the surface appears to be saying one thing to the viewer's conscious (and skeptical) mind, while suggesting something quite different — the actual motivational "payload" — to the viewer's subconscious mind? Routine. That's what the industry does! From a corporate standpoint, it's what TV is for.

    Haven't we spilled "einsteins of electrons" (to borrow Translator's Pique the Geek trademark phrase) wondering how the Right has managed to get half the country to buy into a worldview that from our perspective is patently insane? I think a big part of the answer lies somewhere in the preceding paragraphs.

    I don't know — maybe you can insert some kind of disclaimer. Otherwise even if your posts don't increase FOX's audience in any way, they help build Nat Geo's brand value — its "mind share." And that mind share can and will be used to influence us and others under the radar — to our detriment and to the benefit of our political adversaries.

    The Dutch kids' chorus Kinderen voor Kinderen wishes all the world's children freedom from hunger, ignorance, and war.

    by lotlizard on Wed Jul 11, 2012 at 10:05:24 AM PDT

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