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  •  More evidence that Clear Channel isn't king... (2+ / 0-)
    Recommended by:
    elwior, politicalceci

    Big isn't necessarily brilliant:

    [excerpts]

    Are you more likely to hit the bull’s eye throwing one dart or a thousand?

    A thousand, of course. The more times you try something, the more likely you’ll succeed.

    You’d think it would be the case with ratings success, but it's not always true.

    Harker Research looked at winner’s in Arbitron’s PPM markets and found that companies that own a lot of stations do win often, but not as often as you might expect.

    Clear Channel is the largest radio group with over two hundred stations in PPM measured markets...

    Clear Channel has a total of 47 stations that rank first, second, or third--more than any other company...

    [However]...when we take into account the size of each group... Clear Channel falls from first in absolute terms to third when we take into account the size of the group.

    http://www.radioinsights.com/...

    Follow me on Twitter: @denverunionguy

    by Richard Myers on Wed Jul 25, 2012 at 04:40:21 PM PDT

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