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View Diary: They just don't like Mitt Romney (232 comments)

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  •  Probably not. (2+ / 0-)
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    dfe, dougymi

    Obama has been Pres for 4 years almost, and most people have formed an opinion of him.  Negative advertising isn't very effective against him in changing views.  Plus there are diminishing returns from lots of negative advertising, as Meg Whitman could tell him.

    Romney, OTOH, is not well defined, and so negative ads work better against him.

    Negative ads have less significance in Presidential elections, but can be devastating in down-ballot races where candidates are less known.  This has all been documented.

    Hopefully Romney's vanity will make him keep the race focused on him and the money won't all flow down ballot.

    The scientific uncertainty doesn't mean that climate change isn't actually happening.

    by Mimikatz on Wed Jul 25, 2012 at 01:33:49 PM PDT

    [ Parent ]

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