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View Diary: Chick-Fil-A's brand approval is tanking (201 comments)

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  •  You don't have to be consistent. (7+ / 0-)

    50% is all right if you have to grab lunch and that is the only place around, but otherwise, you are committed to avoiding it.

    If 5-10% of their customers leave and another 20 cut back 50%, that's a huge drop in sales.


    Consider this: eating is social. Eating out is very social, especially places that serve lunch. A group of colleagues or friends go out to lunch, they have to agree where to go.

    ONE person can veto the whole group's going to CFA for lunch. You may not care too much, neither do three others.. One person refuses to boycott companies. But I refuse to go to the restaurant. I'm apologetic. But I just can't.  I can't do it. I offer to just not go if it's that big of a deal (I'm really pretty easy going. I don't insist people live by my values).

    You're my friends and there are a dozen other restaurants in the mall.

    Everyone decides, meh, we can just go somewhere else. We really don't need food that unhealthy anyhow.

    One outraged person eliminated six customers, including herself just that one instance. Now multiply her influence across her family, friends, etc.

    © grover

    So if you get hit by a bus tonight, would you be satisfied with how you spent today, your last day on earth? Live like tomorrow is never guaranteed, because it's not. -- Me.

    by grover on Sat Jul 28, 2012 at 10:38:52 PM PDT

    [ Parent ]

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