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View Diary: Gravis Marketing Exposed As A Fraud (via Democratic Underground) (108 comments)

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  •  More to it than that though, you have to know (1+ / 0-)
    Recommended by:
    llywrch

    how polling works and its basic principles. What a true random survey is, how to generate numbers to call that are truly random, and how to adjust for a whole slew of factors that can compromise your data and make it worthless and disreputable. How you phrase questions has industry standards to meet too.

    Add to that a paper trail of your operations, even if you have few employees and are doing robocalls, you still have to have documentation of what you're doing, how you're doing it, why you're doing it etc.

    This diary is spot on. Gravis smelled phony to me. A good journalist could talk to a legit operation to get a rundown on industry standards to see if Gravis meets them, then of course look at all the aspects to see if this is even a real business or just a complete fraud that the IRS might be interested in.

    Gravis' way out of the hammer that's going to come down would be to hire someone legit real quick and have them restructure their operations, then either go out of business or do the Rassmussen dance. That costs money and expertise though. Here's hoping these guys land in jail if they were pulling fast ones.

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