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View Diary: Logo-Rama: Rating the 2012 Campaign Logos (4 comments)

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  •  Always look forward to these diaries (2+ / 0-)
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    koosah, wu ming

    I remember your insights from 2008, great stuff.

    Totally agree the "Ryan" is just appended (and in a slightly different typeface treatment too - look at the Ys) and really looks like the underling. Contrast that with "Obama" and "Biden" having the same type size and weight.

    Also in 2012, it seems like Obama is de-emphasizing his trademark "O", and furthermore I think there was an opportunity for a little less blue space - especially on their bumper sticker treatment I think they missed the chance  to make more of a visual impact. It's hard to read bumper stickers, which is why the "O" popped so well on the 2008 version.

    Check out the connected "EY" on the Romney logo. What the hell is up with that? It's an odd bookend to that "R", which I like a little more than you do, phenry. They just should have extended the red section down a little and it would have been more cohesive.

    Now I don't know but I been told/it's hard to run with the weight of gold
    Other hand I heard it said/it's just as hard with the weight of lead

    by ekthesy on Fri Oct 12, 2012 at 11:25:20 AM PDT

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