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View Diary: CNN unskews its own snap poll (147 comments)

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  •  TiVo reports: CNN reaches independents (4+ / 0-)
    TiVo Data Show Viewing Habits of Republicans and Democrats

    The overall sample involved was huge, 2.2 million television households. TRA was able to match viewing habits of households headed by an adult 35 years or older to voter registrations for 186,846 homes. The viewing was measured in the first two quarters of the year.[...]

    the Fox News audience is tilted Republican by 44 percent above the base of registered voters nationwide. The number for MSNBC is almost the same for Democratic voters, a 43 percent skew.[...]

    CNN, which has branded itself as the cable news network without a partisan skew, has apparently made the sale among independent voters. The network’s biggest skew was among independents, 17 percent above the national average with that group. But CNN also scored 11 percent above the baseline with registered Democrats. Republicans watch CNN in fewer numbers: 8 percent below the base number.[...]

    CBS’s evening newscast had the most balanced audience. The program scored 10 percent above the average with Democratic voters, but it was also 3 percent over the baseline with Republican voters, and exactly on the line, an index of 100, with Independent voters.

    The choice of our lifetime: Mitt Romney, It Takes A Pillage or President Barack Obama, Forward Together.

    by FiredUpInCA on Fri Oct 12, 2012 at 10:49:41 AM PDT

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