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View Diary: The crazy jumbled mess of current polling (291 comments)

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  •  At a very basic level... (1+ / 0-)
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    Jerry J

    Many voters don't look very closely at the issues because they assume both candidates are lying or distorting things, so it comes down to a sort of gut level "who do I trust" test... and yeah, how a candidate looks is going to play into that.

    This is pretty much why Kerry lost in 2004... Remember "moral values" and the whole media thought that was about social issues or the like? It wasn't... it was a very basic level "trust" element, and when it came down to it, Bush won out with those voters.

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