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View Diary: Chrysler gives workers the day off to vote (244 comments)

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  •  My favorite ad in decades! (0+ / 0-)

    Still gives me cold chills.  We Oregonians are very proud of the fact that this ad was conceived and given birth to by an extraordinary ad agency located in Portland:

    There's a big story behind the two-minute commercial that introduced Chrysler's new tagline, "Imported from Detroit," and featured rap star Eminem.

    It started with an idea from Chrysler's ad agency, Wieden+Kennedy of Portland, Ore., and involved some risk-taking from Chrysler CEO Sergio Marchionne and about three dozen metro Detroit actors, athletes, choir members and regular people.

    There have also been several Chrysler ads filmed in Oregon very effectively.

    My Dad was a Ford man but the first brand new car he brought home was a Pontiac.  I still remember the Chief Pontiac hood ornament.  Loved it!

    Live so that when your children think of fairness, caring and integrity, they think of you. H. Jackson Brown, Jr.

    by Ellen Columbo on Tue Nov 06, 2012 at 09:51:52 AM PST

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    •  By the way, above quote is from (0+ / 0-)

      the February 8, 2011 Detroit Free Press.  Great article.

      Live so that when your children think of fairness, caring and integrity, they think of you. H. Jackson Brown, Jr.

      by Ellen Columbo on Tue Nov 06, 2012 at 09:55:46 AM PST

      [ Parent ]

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