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View Diary: let's all take a moment to remember Karl Rove (251 comments)

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  •  I can't believe how afraid we were of these people (1+ / 0-)
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    Catte Nappe

    "SuperPACs are going to drown Obama in cash!"
    "Sheldon Adelson is going to buy the election himself!"

    Hell, I bought into the fear myself.  I believed the myth that whoever has the most money automatically wins.  But we learned two things this campaign:

    1)  SuperPACs don't have anywhere near the advantage over regular campaigns as was imagined, because it can cost them as much as 5 times more to purchase TV ads.  To put that into perspective, the $180+ million that Obama raised in one month had the same purchasing power as nearly a billion dollars of superPAC money.

    2)  The biggest marketing budget in the world doesn't make a difference if your product is shit.


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