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View Diary: 'Orca' vs 'Microtargeting' (22 comments)

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  •  Good info here... (14+ / 0-)

    I'm an IT guy, the convergence of IT and politics has always been of interest to me.
    I am stunned that they used a single web server, and that they relied on Comcast as an ISP... crazy. Just goes to show how badly they would have run the country.

    I live in Florida... we're not strong with counting down here.

    by weelzup on Mon Nov 12, 2012 at 12:23:53 PM PST

    •  Microtargeting is an area I'm working in (1+ / 0-)
      Recommended by:

      I do online engagement/marketing consulting for mid-sized companies and for economic development organizations (two separate verticals for my company) and have been arguing the pro's & cons of a centralized command-and-control system like Orca versus micro-targeted crowd-sourced approaches.  

      Yes, the control and decision making is often centralized, but seriously, if you plan on reaching people, then reach out to them--in politics and marketing like this you simply don't have time or money to fuck around with your audience.

      Engagement is based on trust--which is why the ability to engage your friends in swing states works.

      On the Internet no one knows you're a dog--but if you trust your dog in finding the best steak in town, then you'll like go to the restaurant he suggests....



    •  Most likely outsourced to overseas programmers (0+ / 0-)

      Cheap labor, cheap software, full of errors.

      Would we expect any differently from W.Rongney?

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