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View Diary: Another Romney failure: Orca (13 comments)

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  •  Way ahead (0+ / 0-)

    of the Dems on this idea.

    Hope we get something like this and have it perfected by 2014.

    This light years ahead of the old "scratch off" method.

    Enagaged activism wins elections. 100 million words on liberal/progressive websites gets beat by one new GOP voter casting their vote.

    by Nebraska68847Dem on Mon Nov 12, 2012 at 11:02:27 AM PST

    •  The Obama campaign's system worked (0+ / 0-)
      The Obama operation (code-named “Narwhal” for the Arctic whale with a long spiral tusk) merged “information collected from pollsters, fundraisers, field workers and consumer databases as well as social-media and mobile contacts with the main Democratic voter files in the swing states” into a single massive database, Time reported.

      The Obama team then fed the data into advanced predictive models that allowed officials to target voters with specialized messages. For example, the Obama campaign could identify the Planned Parenthood supporters living within largely Christian Zip codes and send them e-mails about Romney’s “war on women” without the risk of alienating pro-life Reagan Democrats who might recoil from such language.

      Narwhal also gave the Obama campaign unprecedented insight into how voters were moving as the campaign progressed. Polling organizations such as Gallup typically use a sample of 1,000 voters nationally to follow electoral trends. The Obama team developed a polling-data profile of 29,000 voters in Ohio alone and used this information to follow how various target groups were trending, how they responded to different messages and how events such as the presidential debates were moving the electorate — so they could respond effectively.

      The system proved so accurate, Obama strategist David Axelrod declared, that “nothing happened on election night that surprised me — nothing. Every single domino that turned over was in keeping with the model that our folks had projected.”

      http://www.washingtonpost.com/...

      The choice of our lifetime: Mitt Romney, It Takes A Pillage or President Barack Obama, Forward Together.

      by FiredUpInCA on Mon Nov 12, 2012 at 11:10:32 AM PST

      [ Parent ]

      •  right... I know this (0+ / 0-)

        The Orca system was designed to log every voter in battlegrounds as they exited polling.

        We didn't have that.

        Enagaged activism wins elections. 100 million words on liberal/progressive websites gets beat by one new GOP voter casting their vote.

        by Nebraska68847Dem on Mon Nov 12, 2012 at 11:12:08 AM PST

        [ Parent ]

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