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View Diary: Hey Corporate America, Don't do Early Black Friday on My Account (30 comments)

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  •  The sad truth is, (6+ / 0-)

    most of these companies do not make money from Black Friday.  I have worked for a leading technology chain in the US (can't say who even though I don't work there anymore) and the products themselves were sold under cost, sometimes almost 50% of what the store paid for it from the manufacturer.  It's made up in services and protection plans sold with the product, and some vendor kickback on the back end based upon how much product we moved for that vendor.

    For most of these stores, Black Friday becomes a fiscal hole they must dig themselves out from under.  In my store, September and October before Black Friday we had to make really good numbers to offset the losses of that one day.  

    So why do companies still do this?  Consumer confidence is one reason.  If they are seen as not doing well on Black Friday (even though the more they sell the worse they do!) then consumers stop shopping there like you wouldn't believe.  The data on this phenomenon is striking.  It doesn't even matter if after that point, your store has the best products for the best deal.  If you're not popular, you're dead.

    That, and you'd be amazed by how many people go out on Black Friday for leisure shopping, even after the rows of good deals/doorbusters have been picked over and are completely gone.  "Well I heard you guys had good deals this year..." even if those deals were sold out at 1am and it's now 6pm!  People are incredible.

    Some of us, when working crappy retail jobs, don't even remember what holidays are like.  Or we just loathe them because it means more work, more hours, management pushing for better numbers than last year (because apparently stores should always be growing, all the way to infinity?), pushing for more work on less time and less benefits.  It's like they have no concept of the idea that at some point, you reach critical mass and have nowhere to expand in the market.  Or you've had every person in your town apply for the credit card, so to keep pushing for better numbers than the year before is ASKING for failure.  Or that at some point, we all have so much to do and so little time to do it, that our work becomes sloppy, because I have to manage this area and help customers and work the floor and man the phones, the jobs that four people did last year.

    God I really, really hate retail America anymore.

    •  If the companies want to gain my confidence then (2+ / 0-)
      Recommended by:
      FourthOfJulyAsburyPark, efrenzy

      here's a list:

      STOP TRYING TO BUY OUR DEMOCRACY!

      Honor  your contracts--including pensions and retirement plans,

      Stop treating your lower end employees like shit and then complain about the prevalence of shitty attitudes in general.

      Stop selling junk.

      Stop replacing workers with computers and then wonder why local economies start collapsing.

      Stop institutionalizing racism, sexism, classism and religious bigotry as if these were work-ethics to be proud of.

      Stop acting like your employees don't have families, these companies dump so much money into the "Family Values" crowd and then do everything they can to rip families apart. STOP IT.

      Otherwise those dumb ass numbers don't mean a thing to me. It's just one more thing that is used to distract us from actual problems. One more ruse to cover up the dysfunctional paradigm.

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