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View Diary: The Business of Losing an Election (28 comments)

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  •  Rove's money = Mad Men 8% of Ad Budget. (5+ / 0-)

    Nice diary, but you do miss the fundamental payment mechanism. The Super-PACs exist as partners in incorporated marriages with single-purpose ad agencies. Of course Rove and his insiders run both entities.

    The ad agency side of the partnership takes 8% off the top.

    Now you don't get that vig when you do ground game. Them smelly canvassers and true-believer-fools don't kick a dime.

    (On the other hand, GOPers usually rely on Mormon and Fundie anti-abortion folks to do their "ground game." This is a low-tech operation apart from their voter-evaluation lists and anyone left-center should not underestimate their effectiveness. It's free for the GOP.)

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