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View Diary: Seattle 1090 AM KPTK Format Change From Progressive Talk To Sports (37 comments)

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  •  Well that truly bites... (4+ / 0-)

    Just as I was lamenting the loss of KPOJ...now KPTK is changing? Gad. The ratings were in the toilet...but it was my go to station from 6-3 when I was on the road.

    So progressive Portland and Seattle will no longer have a good radio station to listen to. And I have a corp car so no going to sat. radio.

    The only thing that makes this bearable...and it's a small thing... right wing radio is not doing well in Seattle either.

    Crud.

    "I'd like to find your inner child and kick it's little ass." -Don Henley.

    by Olkate on Wed Nov 14, 2012 at 03:17:30 PM PST

    •  Ratings aren't the only story here. (0+ / 0-)

      It's about dollars and margin.

      KPOJ had a nice pool of local advertisers, and made good margins.  The ratings didn't matter so much, because the advertisers got good results, and the station can and did sell that quite nicely.

      KPOJ was profitable, not broke, losing money, etc...

      ***Be Excellent To One Another***
      IF THEY ARE GOING TO SCREW THE PEOPLE, MAKE THEM OWN IT.

      by potatohead on Wed Nov 14, 2012 at 08:30:34 PM PST

      [ Parent ]

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