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View Diary: Republicans outspent Democrats by over $100 million in battlegrounds (176 comments)

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  •  Emphasis on "Lucrative." Consultants make money (5+ / 0-)
    Recommended by:
    MJB, Odysseus, DianeNYS, Neon Mama, llywrch

    by placing ads - they get commissioned on each buy.  The ads don't have to be placed smartly or effectively.  That's why Romney's people just threw money at TV, without regard to cost and placement.  With a fair amount of brainwork and planning, they could have spent less money to get the same (pathetic) result, but it would not have lined their pockets as well.  

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