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View Diary: The Rush Limbaugh advertiser backlash is knocking down the radio networks (154 comments)

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  •  A lot of companies want out of AM (1+ / 0-)
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    mightymouse

    They want to leave FM behind and leave that to smaller players. Radio has simply become a cheap advertising medium.

    FM music radio - because of LDR type systems that now automate music director duties - seeks to become Pandora lite. FM music stations want to be your local iPod that tells you the time and weather.

    •  They will fail (7+ / 0-)

      You can't compete with Pandora or an iPod for the people who want to hear their favorite songs. You need to get back into the entertainment business, and that means investing in talent. That goes for AM as well as FM.

      I've been in radio for more than thirty years; I remember what it used to be like, when people tuned in to hear their favorite jocks. That's largely gone now, no one tunes in to hear a computer unless they have no better alternative.

      •  I'd love for you to diary on this. (4+ / 0-)
        Recommended by:
        zett, llywrch, elwior, mightymouse

        I'm working on starting a LPFM station in my rural town. I think that while LPFMs will never become the force nationally that the Internet became, it can only do good for those towns and urban populations that have been underserved by the big radio conglomerates.

        "The truth will set you free...but first it'll piss you off." - Gloria Steinem

        by Sharoney on Sun Nov 18, 2012 at 02:06:40 PM PST

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      •  I would expect the loss of local "favorite jocks" (1+ / 0-)
        Recommended by:
        mightymouse

        and near automation of radio is the reason for a piece of one of the quotes in this piece:

        The company operates 314 stations in 59 markets, primarily in small to midsize cities. Through its private-equity partnership, the company operates an additional 33 stations in larger cities such as Atlanta and San Francisco.
        I can still recognize local voices, even in local talk radio, in my metro area. Some have been around for decades. I don't get the impression that holds for most of the smaller cities, towns and rural areas that make up red state heartland. They are almost entirely on automated repeater broadcast from these networks. Is that correct?

        The only foes that threaten America are the enemies at home, and those are ignorance, superstition, and incompetence. [Elbert Hubbard]

        by pelagicray on Mon Nov 19, 2012 at 03:45:22 AM PST

        [ Parent ]

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