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View Diary: The radio industry is FINALLY talking about the devastating impact of Rush Limbaugh's Fluke attack (115 comments)

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  •  Man, you're on this. Good. (17+ / 0-)

    Again, Rush is not the only reason that radio has lost lots of revenue and market share.

    If you want to go into the future of all this, in my opinion from being in the business, you'll see the major companies stay in only in the top 25 markets. They'll sell off markets below that. Those players that buy more will focus regionally. I really don't see mom and pop ownership coming back.

    Big companies will be less people driven and more about being an ad space. It's already happening with tools like Listener Driven Radio that allows stations to dump music directors. The next step is to dump all those middle managers that really do little for value. For example, Program Directors will be cut and that job will be either outsourced to a service or one person will be responsible for multiple stations in different markets. That's pretty much being done now.

    In a few years, creditors will be tired and fed up with restructuring the debt that a lot companies have. If there isn't growth in revenue or expansion of audience share, I wouldn't be surprised there would be sell off after sell off in rapid succession.

    •  and their audience will flock to podcasts (11+ / 0-)

      internet radio and other sources...  even more than they're doing.

      there is a persistent, if not overwhelming, demand for non-corporate programming.  if there were a sell off, someone would wind up buying the equipment, perhaps for a song, and doing something with it, perhaps on a smaller scale.

      check out soundcloud, mixcloud, pandora, even dkos!!! is getting in on the act.

      i had a sunday slot from 1-3 for a year at Pirate Cat Radio in SF broadcasting illegally on 87.9 fm.

      we had a decent audience. eventually the fcc fined the owner 10k and it mutated into mutiny radio with an internet broadcast and podcast only.  radio valencia also has some killer podcasts from very talented radio djs.  i'd recommend checking out both their sites as well.

      less equipment required to broadcast to small dense urban areas.

      sorry for the long ramble.  i generally agree with your immediate prognosis.

      A standing army is like a standing member. It's an excellent assurance of domestic tranquility, but a dangerous temptation to foreign adventure. Elbridge Gerry - Constitutional Convention (1787)

      by No Exit on Tue Nov 20, 2012 at 11:24:21 AM PST

      [ Parent ]

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