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View Diary: The radio industry is FINALLY talking about the devastating impact of Rush Limbaugh's Fluke attack (115 comments)

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  •  Fallout on all news-talk (16+ / 0-)

    Here's the CEO of Dial Global:

    RI: The one thing in the release was the mention of a talk show host costing you revenue, which I am guessing was Rush Limbaugh. How did that incident impact your revenue?
    Brown: What Dial Global has experienced is that the news-talk sector for us, has materially slowed down in terms of billing, particularly on the news front. As a result, we are proud of our representation, but we represent CBS News and the Wall Street Journal. News is a significant part of our company's inventory. At least this year-to-date, advertisers have kind of shied away from advertising in news-talk. They've bundled them as one in the same. I just want to be specific, I am talking about national non-direct response advertisers.
    RI: You think it had to do with what Rush said?
    Brown: Well, certainly, we started to experience the slow down the day after he made the comments. It has continued. Yes, I believe that a lot more national advertisers have shied away from news/talk impacting both demand and pricing, after this comments.
    (bolding added)

    http://www.radioink.com/...

    Once the big national brands have departed (as they pretty much have from Rush), that leaves the station and the syndicator with local ads (car dealers etc.) and direct-response type ads (gold coins etc.). Harder to sell and lower margins.

    Ultimately all this will leave Clear Channel and its primary owner (Bain Capital) on the hook - karma!

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