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View Diary: The radio industry is FINALLY talking about the devastating impact of Rush Limbaugh's Fluke attack (115 comments)

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  •  Radio died from 1950-1960.... (4+ / 0-)

    ...when everyone bought TV's and radio network shows either migrated to the tube or died.

    It reinvented itself as a music machine in the late 50's.

    It reinvented itself as an FM music machine around 1970, as young people migrated to stereo, free form, and a better signal.

    AM radio was dying in the early 1990's when I guy I knew in Pittsburgh as "Jeff Christie" got hired by one of my former ABC bosses and took over the low-hanging fruit of everybody's midday slot (12-3 east coast, 9-12 pacific).

    Whatever money AM stations were making they made in AM and PM drive, and most were losing money midday. Limbaugh turned that around, and stations had no trouble selling the limited availabilities on Rush's program. Soon, he was everywhere.

    Clinton's election was Rush's big break, and he became the right wing's voice that led them to the 1994 election landslide.

    After that election, one newly minted GOP Congresswoman told me "we are Rush Limbaugh's freshman class," and she suggested to her classmates that they make Rush an honorary member of their class.

    Rush has managed to be a major player for much longer than I would have ever imagined possible, especially considering that most radio executives and advertisers are cowards. He thrives in controversy, while advertisers don't want to alienate people.

    You probably don't hear ads for McDonald's or Burger King on his show, but you do hear ads for LifeLock or somebody selling gold. He is, as has been said elsewhere here, a niche product.

    His audience numbers - said to be many millions - are inflated. His followers and backers add up the hourly figures and say that's how many people listen. But if one person listens to Rush for three hours a day, five days a week, and that person is being measured, that person listens to Rush for 15 hours. That doesn't mean 15 separate one hour listeners. Yet some folks add up the hourly figures and total them and say that's his cumulative numbers.

    Anyway, Rush helped keep a dying institution, AM Radio, alive for a good number of years, but now his audience is getting older, and so is his act.

    You might think the final curtain is not too far off, but we've had an election not long ago, and the Democrats won. The last time that happened, 2008, Rush got a HUGE boost in ratings and relevance.

    Things have changed and people have soured on the false prophets of the right. But the guess here is that - like 1992 and 2008 - Limbaugh's numbers will increase. But - as I said - his audience is getting older and his act is getting old. His upcoming ratings bounce won't be anything like 1992 or 2008.

    You haven't heard the last of El Rushbo, but time is catching up with him.  

    •  a good read- yep, time is catching up with him (1+ / 0-)
      Recommended by:
      elwior

      but, as long as the monopoly with all his coordinated wannabes can keep blasting the country and dominating messaging  they're going to keep him going for as long as they can.

      This is a list of 76 universities for Rush Limbaugh that endorse global warming denial, racism, sexism, and partisan lying by broadcasting sports on Limbaugh radio stations.

      by certainot on Tue Nov 20, 2012 at 05:56:42 PM PST

      [ Parent ]

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