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View Diary: What the freak ever happened to the common wisdom that you don't mix business with politics?!?!?!?! (256 comments)

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  •  Macy's in a lose/lose (5+ / 0-)

    The real lesson for Macy's is that it is best to avoid political "personalities".  They can't win in the short run on this one.  If they dump the Donald then the other side will have a fit (see Chick-Fil-A appreciation day) .  Same problem that advertisers have with Rush.   No one has ever been boycotted because they didn't seek out Trump's approval or Rush's show.  Once someone's good name is associated with one of these, it is hard to disassociate when things go sour.  Best idea for all of them is to avoid these "personalities" entirely.

    The difficulty lies not so much in developing new ideas as in escaping from old ones! - John Maynard Keynes

    by Do Something on Wed Nov 21, 2012 at 11:05:10 AM PST

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