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View Diary: "Earth shattering" change in the radio industry in the aftermath of the Rush Limbaugh Effect (203 comments)

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  •  Clear Channel / Cumulus product sucks. (0+ / 0-)

    Go into the business with product that doesn't suck.

    Getting ads from national accounts is easier than you might think. Once you're on the Internet, getting the buyers to throw business your way is a matter of writing paper letters.

    Go small.

    Give the ad buyers a product they can be happy to buy.

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