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  •  Untrue. It says here: (1+ / 0-)
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    koNko

    http://www.forbes.com/...

    And while 67% of affluent teens still say they intend to purchase an iPhone as their next upgrade, reports Piper Jaffray, Samsung pulls in second with a strong 22%.
    The numbers simply don't support this traditional media narrative that youth suddenly don't like Apple.  Even in 2012, Apple products topped the most-wanted lists of kids and teens in the US.
    •  true, but the rest of the quote says: (0+ / 0-)
      The signs that youngest smartphone audience has cooled on Apple have been steadily accumulating over the past few months. Apple, for instance, dropped several spots or remained flat on several teen brand opinion polls, including marketing agency’s Smarty Pants’ Young Love survey. And while 67% of affluent teens still say they intend to purchase an iPhone as their next upgrade, reports Piper Jaffray, Samsung pulls in second with a strong 22%. Perhaps more importantly is the fact that it was unthinkable a mere 12 months ago that any teen would prefer any phone to an iPhone if given the option.
      I definitely remembered that survey wrong, but as the quote above suggests, Apple has been so dominant for so long with American teens that it's a significant development that there is ANY interest by "trendsetters" in another brand. Investors look at trends too, and this is a trend. That and the US market over saturation problem combined with the relative lack of enthusiasm for Apple in non-US markets, where Android based products dominate.

      "I don't cry over milk spilled under bridges. I go make lemonade" - Bucky Katt

      by quill on Sat Jan 26, 2013 at 06:33:28 PM PST

      [ Parent ]

      •  To me the rest of the quote was more trying to (0+ / 0-)

        fit some "Apple in disarray" narrative despite what the numbers really say.  It's like in 2006 and 2008 with all the "Democrats in disarray" narratives floating around the mainstream media.

        Right now the US market is not saturated.  Only 50% of the US market owns smart phones, and there is an untapped market of a billion potential smart phone owners in the rest of the world.  Plenty of growth going forward for Apple and Samsung.  And meanwhile, Apple will continue releasing new products that completely revolutionize the landscape, as opposed to having to fight it out in just the smart phone market.

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