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View Diary: Rebranding (13 comments)

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  •  I'm from Texas, so I can speak on this a little. (5+ / 0-)

    The way rebranding often worked was that the shape of the new brand would overlay the old brand so that it was no longer discernable. I can't supply any pictures, but a good example was a "P" that was rebranded to look like a "B." Easy to do, as you just make sure the brand is centered on there nicely and no one will know, unless they're really looking.

    Seems so appropriate.

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