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View Diary: Limbaugh Is Losing! With Each Hateful Word, More Sponsors Leave. (300 Left Last Month) Total: 2,500+ (205 comments)

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  •  But they should want to protect their brand. (2+ / 0-)
    Recommended by:
    a2nite, djabanete

    The universities are not being served well by their vendors if the radio stations are allowing the school's good name to be associated with Limbaugh. If complaints of this type make it harder to do business, then Clear Channel et al. simply have to factor in an institutional cost for airing Rush. I'm all for internalizing the costs of ignorance and bigotry. You should be too.

    •  So, you're going to vet every athletic network? (0+ / 0-)

      You do realize that the money train ENDS at the universities, right?  

      The sports marketing company (e.g. IMG College) pays the school (or its athletic department) for the radio broadcast rights.  Radio stations, in turn, pay IMG College for the local rights to the broadcast feed.  Those stations, in turn, make similar decisions about their other programming.

      What you're suggesting is that universities are somehow accountable for the actions taken by individual radio stations, completely unrelated to the question of athletic broadcasts.  More to the point, you're (somehow) expecting the university to have veto power over contracts to which they are not a party - namely, the contracts between individual radio stations and the sports marketing company.

      •  Athletics = University? (0+ / 0-)

        Running a semi-professional athletic team is tangential to the mission of a university, so at one level we're dealing in trivialities. You realize that, right?

        Just for giggles, however, let's assume that any advertiser is as powerless to protect its brand against syndicator negligence as you suggest. You seem to have just given a superb, general argument for never ever advertising on the radio.

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