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View Diary: Clear Channel Loses $424 Million in 2012, StopRush Rolls On (87 comments)

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  •  Back when Al Franken was on the air... (15+ / 0-)

    ...he once added up his numbers compared to Rush's, and showed Franken's were as good and sometimes even better, given the size of the audience reached by his stations.

    And when Bain bought Clear Channel, and closed down Air America here in Columbus, and replaced it with right wing WYTS, ratings dropped to asterisk...not enough to measure.

    Maybe the right wing has stunk up the very idea of radio, so it will long be their domain, but the niche market is a proven business plan, and a liberal station managed right, could do better than yet-another-sports station or yet-another-hate station.

    In think maybe the "secret" would be, take advantage of your underdog status and ASK your audience to be your advocates. Bottom up, instead of top down.

    •  Franken's numbers (11+ / 0-)

      Were in a limited market where there should be a presence and where you can succeed.  

      I'm not saying this to be anti-anything, but the areas where Rush is successful will not be areas where Miller will manage to be profitable from the get go.  It's the wrong demo.

      Air America's problem really boiled down to a terrible expansion strategy combined with salary disasters and poor management of localized contracts.   Profitability matters a lot in radio.

      As someone who's advertised a lot, or handled the advertising budgets, I can tell you Rush's arbitrons in many midwest and southern markets are unbelievably good.  If you could look at them, you'd understand why radio stations put up with the bullshit.. it's because he brings in green.

      This has NOTHING to do with his message or whether he should be on the air, but he has clearly tapped into a market that wants to listen.  It's the same thing that makes Fox News very profitable and a ratings magnet.

      There are a lot of reasons behind this, but high ratings with low profitability is the goal of a situation like the drive as mentioned above.   OR, better yet, to create a situation where ad revenue must be adjusted downward in regards to cost per spot, lowering the value to the broadcast.

      Nothing I'm saying here is to support Rush, it's just the economics.

      Gandhi's Seven Sins: Wealth without work; Pleasure without conscience; Knowledge without character; Commerce without morality; Science without humanity; Worship without sacrifice; Politics without principle

      by Chris Reeves on Wed Feb 20, 2013 at 08:55:07 PM PST

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      •  One advantage liberal radio does have is loyalty. (7+ / 0-)

        I think a savy advertiser could could take advantage of that.

        Ruth Lyons in Cincinnati had a TV audience whose loyalty was legendary.

        And Lyons did not just run commercials...she talked up here sponsors.

        For that to work on radio, we would need the talent to personally promote the national advertisers, and the local stations to at least make a general appeal outside of commercials to say "please support our sponsors who make our progressive station possible."

        But probably none of this will work as long as mega stations have taken over.   I talked to a local businessman who told me about trying to call Clear Channel to advertise on the local Air America station here in Columbus.  They tried to talk him out of it!  Instead they wanted him to buy a package advertising on other stations, and he said they asked him "What are you, some kind of a hippy?"

        Great idea, insulting your customers. He ended up not advertising at all.

        •  Not really (4+ / 0-)
          Recommended by:
          tmservo433, VictorLaszlo, elwior, BusyinCA

          The genre that has the loyalty is sports talk. Mostly guys, and once they find a station they like they NEVER change the channel.

          The call in shows give them the illusion that they could pick up the phone and get on the air. Few will even try, fewer still will ever get on, but they like to think they could.

          •  because it's so hard to find a station you like (2+ / 0-)
            Recommended by:
            elwior, BusyinCA

            Ye gods, it is physically painful to listen to terrestrial radio.  The expectations are so stunningly low it's scary, and yet nobody seems to do any better.

            Try listening to any music station.  Any station playing more than 10% good songs is a keeper.  It's brutal to suffer through an hour worth of crap for one song that maybe you like.

            Try listening to any news broadcast.  "dow up 13 points".  No number, just a difference.  Intentionally reduced information content.  The same five headlines repeated all day.  No rotation whatsoever.

            NPR may have their programs that suck (This American Life, anyone?) but at least there is a vague attempt to inform.

            -7.75 -4.67

            "Freedom's just another word for nothing left to lose."

            There are no Christians in foxholes.

            by Odysseus on Thu Feb 21, 2013 at 08:44:28 AM PST

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            •  I don't listen to regular radio (4+ / 0-)

              Since I got xm. When I have to its just so horrid I wind up finding an NPR station or listening to my iPod.

              So I know what you mean.

              But my husband would listen to sports radio 24/7. When he's home, the tv is on espn, golf, or one of the history channels. Usually sports of some kind.

              Sports radio in his truck. Granted he doesn't spend a lot of time driving, but if he did that's all that would be on.

    •  And yet WVKO-AM failed again, so we're left with (4+ / 0-)
      Recommended by:
      ichibon, elwior, tmservo433, KittyFitz50

      no progressive talkers in Central Ohio. Aside from WABQ up near Cleveland I'm hard pressed to name another lefty talker in the marijuana leaf Buckeye state.

      Thank the FSM for -- I can punch up Chicago's WCPT on my Android app every morning and get my Steph fix.

      (I sub to the DKos podcasts on iTunes -- that Stitcher app is a flaming bag of suck).

      TRAP: Targeted Regulation of AMMUNITION Providers.

      by here4tehbeer on Wed Feb 20, 2013 at 09:44:30 PM PST

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      •  I just stream it (1+ / 0-)
        Recommended by:

        You can do that with WMP, VLC and various other media players (including iTunes, I think). Stitcher isn't available for any of the platforms I normally use.

        Steal a trillion, too big to fail. Steal a thousand, go to jail.

        by Omir the Storyteller on Thu Feb 21, 2013 at 03:11:47 AM PST

        [ Parent ]

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