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View Diary: Cancer Treatment Centers of America: Misleading statistics and big money for tea party groups (156 comments)

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  •  Cherry-picking & placebo effects (5+ / 0-)

    First, only admit prospective patients whose age, medical history, physical condition etc. makes them most likely for cure or remission. (Needless to say they also have to be flush enough to pay the freight.)

    Beyond that, rely on the human body's poorly-understood ability to (very occasionally) cure itself based on the belief that whatever treatment it's getting is going to work. There's a good reason that clinical drug trials are done double-blind--i.e., some of the patients receiving a placebo that looks & tastes like the real drug but has no active ingredient but neither the patient nor the study staff knowing who gets which.

    Result: A number of patients who are "miraculously" cured & gratefully credit the treatment center for it--among whom are some telegenic (or otherwise attractive, e.g., the doctor's wife) enough for use in ads to generate more referrals that can be cherry-picked & placebo-effected...


    by Uncle Cosmo on Wed Mar 06, 2013 at 09:24:11 PM PST

    [ Parent ]

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