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View Diary: Overnight News Digest: Seven Continents of Women (22 comments)

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  •  advertising - women (2+ / 0-)
    Recommended by:
    basquebob, Larsstephens

    “Awareness or Attention focused marketing” & P300 brain response: capturing attention by triggering the mind’s ‘intruder alert’

    Ford apologizes for ads showing bound gagged women

    WPP advertising:

    Martin Sorrell (as an advertising company)

    Martin Sorrell

    AIDA marketing

    AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement.

    A - Attention (Awareness): attract the attention of the customer.

    I - Interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising).

    D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.

    A - Action: lead customers towards taking action and/or purchasing.

    The term and approach are commonly attributed to American advertising and sales pioneer, E. St. Elmo Lewis.

    Elmo Lewis

    Television, alpha waves, passive hypnotic-like low attention

    In an experiment in 1969, Herbert Krugman monitored a person through many trials and found that in less than one minute of television viewing, the person’s brainwaves switched from Beta waves– brainwaves associated with active, logical thought– to primarily Alpha waves. When the subject stopped watching television and began reading a magazine, the brainwaves reverted to Beta waves.

    Advertisers have known about this for a long time and they know how to take advantage of this passive, suggestible, brain state of the TV viewer.

    Better I should say this now, than wait to have anybody surprised about it later on. ~ Senator Elizabeth Warren, D-MA

    by anyname on Sun Mar 24, 2013 at 11:28:00 PM PDT

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