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View Diary: AARP poll: Seniors loathe chained CPI proposal (231 comments)

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  •  I was thinking of a 15 second radio ad... (3+ / 0-)
    Recommended by:
    ZedMont, hooper, NonnyO

    ...but for longer ads or TV commercials, you could add that nuance to it.

    "I'm Joe Blow and I'm running for Congress.  The President wants to cut social security and medicare.  The Republicans want to DISMANTLE them.  Neither is acceptable to me!  Send me to Congress and I'll protect social security and medicare.  Vote for the INDEPENDENT Democrat who'll protect your interests!  Vote Joe Blow for Congress!"*

    *I'm Joe Blow and I approve this message.  Paid for by the Joe Blow for Congress committee.

    How's that?  Stress the threat, connect the threat to specific individuals (the prez) and organizations (the Republicans), give relief ("I'll oppose them!") and reinforce by stressing the independence of the candidate.

    It's a winner!

    Tell me what to write. 'To know what is right and to do it are two different things.' - Chushingura, a tale of The Forty-Seven Ronin

    by rbird on Fri Apr 05, 2013 at 02:30:03 PM PDT

    [ Parent ]

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