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View Diary: Interview Skills 101--Surviving the Fox Hunt (261 comments)

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  •  Passive verb use (none)
    Try this:

    Dobson and Robertson pervert true Christian spirit to their own bigoted ends.
    .

    Yes?

    •  actually, passive verb was better.... (none)
      in this particular case.

      The goal is to make your real point as hard to find and disagree with as possible.  To slip it past The Right-Wing Reasoning Chip, so to speak.

      The trick to do that is called nominalization; essentially you want to turn the 'verby' part of a sentence into something 'nouny' and tack on a new verb to occupy your listener's RWR chip.

      If you try this version on people...

      "The perversion of the true spirit of Christianity by Dobson, Robertson, and other religious opportunists has been widely decried by moderate Evangelicals."

      ...you'll find them arguing with you about who is and who is not a moderate Evangelical--while the whole perversion-by-opportunists series of presuppositions will slip right by.

      Hijack their frames! Cheap, easy, effective.

      by chriscol on Wed Jun 08, 2005 at 10:15:08 AM PDT

      [ Parent ]

      •  Too wordy (none)
        Needs Information Mapping technique applied.

        Studies show humans digest info best in smaller bites.

        Can you say that 5 to 9 words?

        Think about Repugs' frames -- they're very small, very tight.

        •  True, but-- (none)
          Simple is the way to do it when you want them to notice.  Nominalization is the way to go when you want the idea to slip in without being noticed.

          You don't don scuba gear to skydive--nor a parachute to check out stuff underwater.

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