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View Diary: Interview Skills 101--Surviving the Fox Hunt (261 comments)

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  •  ethos/pathos/logos, amen! (none)
    I have commented on the ethos/pathos/logos triangle many times.

    Here's one summary restated from a February post responding to a comment about "narrative of the mind" vs. "narrative of the heart":

    Ethos--first they have to trust you: either because of past trustworthiness, because of your role (pastor, president, doctor), or because other people they already trust are willing to vouch for you.  If you don't have their trust, you are stopped at square one.

    Pathos--you must make an emotional connection: push emotional buttons with the narrative of the heart.  But if they don't trust you, their emotions will not engage.

    Logos--this is the narrative of the mind, but it goes in one ear and out the other unless they trust you and have made an emotional connection with you.

    bottom line:  Dems have got to stop nominating logos-heavy candidates and giving logos-heavy TV interviews.  Even our occasionally strong attempts at pathos don't work because Joe Redvoter does not trust us.

    Whatever else establishment Dems might say about Howard Dean, he is pushing emotional buttons and getting an emotional response.  He is going to the heartland, letting people who almost never get to see a real live Democrat meet him and trust him.

    Whatever else Republicans may say about Dean, they fear any Democrat who has the potential to make an emotional connection with the people.  That is why they attack his trustworthiness, so that his emotional message will be muted.

    Politics is like driving. To go backward, put it in R. To go forward, put it in D.

    by TrueBlueMajority on Thu Jun 09, 2005 at 01:12:00 PM PDT

    [ Parent ]

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