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View Diary: Help a girl out. Can you take my survey? (18 comments)

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  •  I would like to see (4+ / 0-)

    you add the professional design of yard signs to the mix if it is not already a priority, especially for small campaigns which almost never have well designed pieces. Perhaps a more important consideration is teaching the candidates themselves a few principles of design so they are willing to accept the help.

    I say this as a person who has been involved in sign printing in the past and who has worked on sign designs with candidate-clients in minor races. The major campaigns usually have agencies or other professionals designing their signage but smaller ones come to the process clueless and with an attitude of wanting to impose their own ideas over professional advice. Often the final result is a cluttered mess given that the most frequent mistake made is one of wanting the signs to do too much, to convey too much information.

    Yard signage is an important component of any campaign but is particularly important in the smaller ones where it is virtually the only "media" the candidate can afford. Yard signs are not very sexy and are often not given the attention they merit. As you probably know they contribute a great deal to the public perception of a candidacy. They create name recognition, they associate a visual image with the candidate and, most importantly IMHO, they create an impression of a high level of support reflected by the number of people willing to put the candidate's signs in their yards.

    You are probably aware of these issues but since in my experience even professionals often neglect the importance of this kind of signage, I thought it was worth mentioning.  

    The world is a den of thieves and night is falling. -Ingmar Bergman

    by Pirogue on Mon Apr 22, 2013 at 05:36:14 AM PDT

    •  I couldn't agree more! As one who's done (2+ / 0-)
      Recommended by:
      Capt Crunch, FindingMyVoice

      web deign, graphic design and now produced digital and television ads, yes. we plan to have professional designers on board. believe me, I know all too well what you're talking about. :)

      If you want, please visit the page for our Alliance Team Network which will be a group of freelance professionals that can provide these services to candidates and causes (and yes, graphic design is a category that will be available).

      Thanks for your feedback.

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